TikTok and Universal Music Group (UMG) have announced a new global agreement, delivering 'equitable compensation for recording artists and songwriters and significantly expanding and enhancing the companies’ existing relationship, promoting the development of new innovative experiences and the ability to forge deeper bonds between fans and the artists and music they love'.

The partnership will allow users of the video platform to incorporate clips from UMG’s full catalogue of music, 'spanning the company’s iconic labels, songwriters and global territories', and Michael Nash, Executive Vice President of Digital Strategy at UMG, commented 'UMG and TikTok will now work more closely than ever to promote ambitious experimentation, innovation and collaboration - with the shared objective of developing new music experiences and features. Driving new and deeper connections with fans, this agreement delivers equitable compensation to our recording artists and songwriters, as well as a commitment to develop industry-leading tools, A&R insights and models necessary to advance their careers'.